“Rice Plate Reddy” character hurts Reddys at 12:10 AM

a Hindi film *ing Rajendra Prasad, Rambha and Nasser among others has ended up stirring an absolutely unwarranted but nevertheless sensitive controversy in Tollywood. The character of “Rice Plate Reddy” played by Nasser is causing outrage among the Reddy community members. They went on air in a leading regional channel and said that Tollywood has been slyly encouraging negative portrayal of the community during the past few years They cited stereotyping of Rayalaseema Reddys’ as factionists (e.g. cited in the television show was that of Obul Reddy character played by Prakash Raj in Okkadu), Telengana Reddys’ as drunkards, womanizers and now they said, that with Quick Gun Murugan, the industry has gone ahead and stereotyped Reddys’ in the coastal belt as hotel owners who are keen to serve beef to unsuspecting customers. Needless to say the generalization is biased and totally wrong. But these things have a funny way of snowballing into controversies unless industry elders step in and nip it in the bud.